Tag Archive for social

Facebook is The New Google is the New YellowPages

People have been talking about this for a while now.  And I’ve seen it in action time and again. Yesterday, a Federal Holiday, our washing machine broke. The only appliance repair place that we knew of neither answered their phone nor had a place for us to leave a message.

 

So I took to Facebook to ask my trusty friends if they had any recommendations.

What better way to find a local resource than to ask your friends?  I’m way more likely to use a service that my friends endorse rather than a random one that pops up on Google.

I quickly got 2 recommendations and a second for one of them. Then I googled them and found their website at RakerAppliance.com.   (would be even easier if they were on Facebook because then Ryan and Adele could have just pointed me to their page with a little tagging).

I called and spoke with Harry’s son Reid, who asked me a few questions to be sure that the machine was in fact broken and not a case of user error, and told me he’d be out in about an hour.

Reid found the problem: I had overloaded the machine and one of my daughters socks had clogged the drainage pipe…..ooops.  He fixed it and asked how we had hear of Raker Appliances.

When I told him that I had put it on Facebook, he informed that that was the 5th time he had heard of someone referring them on the site.

Have you “searched” for recommendations on Facebook before? What were your results?

If you own a business and it’s not on Facebook….what’s stopping you?

 

New Facebook Page Features

Photo uploader on Facebook

Has anyone else noticed these subtle changes?

Photo Uploader

 

The other day I was uploading an album for a client and this new photo uploading interface popped up.

 

It makes the description area more prominent and seems overall easier to use.  After this, you are no longer asked to approve the photos, but they didn’t go into the newsfeed.  Instead, I had to use Facebook as the page, and share the album in order to get  it into the newsfeed.

 

Post Insights

This morning while looking over client pages, I noticed this next subtle change.

Instead of showing impressions and percentages, it now spells out exactly what the numbers mean in layman’s terms. I like this change too, mostly because it’s helpful to the average Joe running his own business page.

 

This seems to coincide with the rollout of Facebook’s Timeline for everyone.  I’ve already noticed a couple friends who have received Timeline.  I’m curious what you all think of the changes and if you’ve gotten timeline yet.  Let me know in the comments!

Getting Started on Pinterest

I’ve been bitten by the Pinterest bug and have crafted up a storm, and eaten my weight in chocolately peanut buttery confections because of it. I’ve had a lot of people ask me about how to get started and am now even helping some clients get a page set up. Here’s my stab at a “How to set up Pinterest”

First you have to request an invite on Pinterest.com.  Once you get one in your inbox (it takes a couple of days), click on the link and create your login information; you can link your Facebook and or Twitter accounts here too.

Next, Pinterest will ask you what your interests are to get you started.  Select a few.

 

Then Pinterest will show you that they have set up several people for you to follow that they think will be of interest to you.

 

See the grey “following” boxes under each person, if you click it, you can unfollow that person.  It’s super easy.

Now Pinterest will ask you to create the boards to which you will pin the items that interest you.

 

They give you a few, but you can create your own too.  And don’t worry, this isn’t the only place you can add or delete boards.

Once you click the create button the next page will show you how to add the “Pin It” button to your toolbar.  And Pinterest is so smart, it automatically gives you the button that works best with your browser.  Just click and drag it into your toolbar!

That’s it! You are set up, and if you added your Facebook and Twitter accounts, Pinterest has autofollowed your contact list from both.  To view who you are following, click on your name in the upper right hand corner of the main screen.

 

Select “Boards” from your profile.

You can also chose to view all of your pins, not categorized by boards, see the pins you have liked, and see who has mentioned you in a pin.  This is also where you access your settings.

By clicking on boards, you’ll see all of your boards.

 

Just above your profile photo, you’ll notice that there is a follower/following count.

If you click on the following text, you’ll be taken to your list of people that you are following. And if you click on the followers, you will see that list too.

 

 

Once again, just click the grey following box and it will unfollow the person.

 

The other menu items in the upper right corner are Add+ and About. The Pin It button among other things is listed under About.  We’ll cover the Add+ item later.

 

Viewing Pins Within Pinterest

 

You can view the pins of those you follow, or branch out and view the pins of everyone on Pinterest.  The default landing page of Pinterest is to view the pins of those you follow.

The menu items in the upper middle part of the screen allow you to view other pins.

 

You can select Everything and see it all, or you can drill down to a particular interest.  You can also view videos separately, pins that have spurred discussions, and gifts.  Gifts are simply pins that have price tags included in them.  See below for info on how to add a price tag to a pin.

 

Now you’re all set up and ready to pin!

 

Start easy, and peruse the pins of the people you are following.  That page is the default landing page now that you are on Pinterest.  If you see something of interest, hover your mouse over the image.  Three buttons appear:

If you like an item, that does not show up on other people’s boards, however, the person who’s item you have liked, will receive a notification that you liked their pin.

Repinning an item is what you want to do if it’s something that you’d like to remember or revisit down the road.  Or if you’d like to share something with other people.  Once you click the repin button this box appears:

 

Fill out the description you’d like to add to your pin, or chose to leave it as is.  If you pin a product, you can add a price tag by just typing in a dollar sign and the price.  If you’d like to mention someone in your description, to call their attention to it, type @ and then their name, it will create pull down of names of people you follow.

If you check off the Facebook Button (and twitter if you’ve added that to your profile), you can share the Pin on those social networks as well.  When you click on the black arrow, a drop down menu of your boards will apear.

 

Here, you have the option of creating a new board or selecting one that already exists.  Then click create and your pin will be added to the selected board and shared with those following you.

If you’d like to pin something from another location, click the Add+ menu item in the upper right corner of the main page.  When you do this box will appear:

 

Here you can create a new board, pin a file that’s on your computer, or add a pin from an external URL.

 

If you have the Pin It button installed on your tool bar and have found something on the interwebs that you’d like to pin, click the pin it button.  This pop up will appear, allowing you to select an image:

 

Once you have selected an image, the board selection box appears

 

And once you have clicked Pin It, the success box appears, letting you know that the pin worked (because sometimes it doesn’t).

 

If ever you make an error and pin things to the wrong board, simply go to the menu in the upper right corner, select the pins or boards menu item under your name and select the pin you wish to edit.

Click the edit button and a whole host of options come up

 

From here you can move a pin from one board to another, change the URL to which the image links and edit the description of the pin.

 

One of my biggest pet peeves on Pinterest is when you click on an image that interests you only to find that the link doesn’t take you to proper URL.  Hence the need to edit the URL.  A courtesy rule in Pinterest, is to link to the Permalink of the item of interest.

 

That’s the basics of getting started.  If I left something out or you have questions, just leave a comment here and I’ll answer you!  Good luck and Happy Pinning!

 

* A special thank you to my mother, Sally Spilman, for letting me use her account set up to grab screen shots of the set up process.



How to Navigate the *NEW* Facebook

 

I have heard complaint after complaint from friends in my newsfeed about the *New* Facebook. People don’t know how to work it or navigate through it. My sister lamented that the page of her employer, the page whose posts she most frequently shared, had disappeared from her newsfeed. And a long lost high school classmate with an infant daughter, posted for the first time in forever, with a simple plea for help.

I, on the other hand, think this new Facebook is beautiful and I was elated to see the changes coming soon: Timeline, deep music and tv integration, and the ability to share content without “liking” it!

And so I’m going to do my best to give my friends a walk through of the features currently available to us and to explain to everyone how to set it up to make it easy peasy lemon squeezy!  Hopefully you’ll love Facebook again after this!

First up, the left side of the page, there’s some new stuff over here and there’s a lot you can do to play with the order in which these items are listed.

 

I’ve got my important pages listed, as well as my new lists.  There are smart lists, which Facebook has created, and then there are lists that I made.  I made the *Friends* list, Facebook generated the rest.  See the little numbers in blue to the right of the list and page names?  Those indicate that the list or page has an update.

Updates can include, new posts, as well as comments and likes on posts on the list or page. I’ll show you how to control this further down.

On a side note, Facebook has recently diminished the amount of email you receive from them, choosing only to notify you via email of things they deem important.  For me this is great, I’m on Facebook all day so I prefer not getting email, but for many of my friends, this makes it difficult to interact and respond in a timely fashion.  To change this, go the Notifications section of your profile and tell Facebook what you want to be emailed about.

Back to the right column, you control what appears here and in what order it appears.  Simply hover your mouse to the left of the little icon and a blue pencil will appear:

Once you click on the pencil, you’ll see two options:

Rearrange lets you reorder the lists and pages in the column and the remove from favorites will remove the list from the top of this column.  Consequently, the pencil for the the groups, lists, pages, and apps sections further down the left side, will reveal an add to favorites button.

If you click on a list, the newsfeed for that list appears, as does a photo collage of those on the list, as well as suggestions of people for you to add to the list.  You can also add people to the list by typing the person’s name in the box below the collage or by clicking on the manage list button above the collage.

The manage list button will reveal the following choices:

Here you can control the updates for which you will be notified, merge one list with another, change this list name, delete it and control who is or is not on the list.

If you chose to add or remove friends from here, this box pops up:

You have several choices here, and can select people to whom you subscribe (in short, subscribing is a one way friendship, you see the persons PUBLIC updates, they see nothing from you), pages that you follow or your friends.  It’s quite simple once you start creating them.

For me, I’ve got my high school friends, my college friends, my family, my close friends, my friends, the subscriptions, friends and pages I have for work, and then the pages I follow for personal reasons.  It is SOOOO nice to be able to split everyone up.  AND if I’m on a list page and chose to post a status update, the default is to only share to that list.  It’s so nice to drill down and be able to check in on each group, or read work content on the quick!

And then we have the TICKER! I love the ticker, it indulges my short attention span and shares with me more info than I EVER saw on my newsfeed.  I even figured out who some of the people are that have unfriended me because they showed up on my ticker via some of my current Facebook friends interactions!

The ticker is the minutia of Facebook, and your newsfeed is now the important stuff.  And have you noticed how great the photos are in there now!

 

 

On your main newsfeed, you’ve got your ticker flowing away, and then the important stuff from all of your Facebook friends, pages, and subscriptions.  Click on that little arrow at the top right of each update and you’ve got a slew of options.

Do the same thing on a list and you can remove them from that list, as seen below.

As for you and your updates, to the left of the post button is the button that delegates to whom your update is shared.  There are tons of options from which to chose and it can change as often as you post.

 

While all of these changes seem big and scary and hard to navigate, in the end they actually make Facebook that much more personal and give you that much more control over what you’re sharing.

I set up my lists the other day, based mostly on what Facebook had already created for me and it took me about an hour to get it all how I wanted it.  I’m tweaking them as I use them too.  They even have a restricted list that lets you prevent people from seeing anything but the posts you make public.  This is handy for those friend requests you receive that you don’t want to decline because you don’t want to offend the person but whom you really don’t want to share all aspects of your life.  It’s also handy if you are using Facebook for work and personal use.  You can keep the two separate and enjoy both!

I hope this has been helpful for you, and if you have more questions please ask away!  I’m sure I’ve left something out!

 

 

 

Facebook Newsfeed Changes Ahead of F8

I woke up this morning to a brand new Facebook!  Even my iPhone app has updated to reflect some of these changes.

1) Last week Facebook rolled out smart lists. These lists include, acquaintances, close friends, your places of work, and schools, people in proximity to your location, and restricted people.

  • You can merge these lists with your current lists, and add or remove people to them at will.  This is vastly improved from old lists which were rather tedious to update and maintain.
  • the Restricted lists is like the limited profiles of old.  People on this list will only see what you post PUBLICLY and they are not aware they are on this lists.
  • If you click the left of the list names, a pencil icon appears and this will let you add or remove these lists from your favorites and rearrange the order in which they appear on the left side of your page
  • Just below my lists are my pages, a feature that was rolled out several weeks ago.

2) Next up is the instant ticker, this shows what people are doing on Facebook in real time, a little snapshot of activity to paruse while you are reading other updates.  I like this because I can now see if a friend comments on something while I’m reading work related content or vice versa.  Excellent news for my short attention span and as yet undiagnosed adult onset ADD :-)

Just noticed this little gem on the newsfeed ticker: when you expand upon the places check-in you get a Bing map, this doesn’t happen in the regular newsfeed.

 

3) I just noticed this little change, but the upper right hand corner that used to look like this: 

Now looks like this: 

  • The settings that were once housed under account now live under the little arrow

In the newsfeed itself, a screen shot that I failed to capture, your news is now divided into top news, and recent news, both showing up concurrently.  This change appears in my iphone app as well, as shown here:

 

 

 

 

 

 

 

 

 

 

 

 

Notice, that in the Earlier today stories, there’s a little blue triangle behind the profile photo, that’s because Facebook has marked them as stories I might find particularly interesting.

In addition to these changes, the body of the newsfeed and the entire blue bar have changed.

 

The blue bar now travels with you as you scroll down the page, making search easier.

And photos are much bigger in the newsfeed.  Interestingly enough, I’ve noticed this change on friend’s photos only, not business pages.  These pictures are much more attention grabbing which is nice.  Looking at friends photos might be my favorite part of Facebook!

There are lots of other new changes coming tomorrow at Facebook’s Developer Conference, F8.  Word on the street is that Facebook will get heavy music, movie, tv, book, and magazine integration. In addition, the 500 character limit is said to be rising to 5,000!  I am so excited to see the changes coming!

So far I love all the changes. I check my lists compulsively, can see friends photos with more ease, and am always in the know thanks to the smart ticker.

What do you think?

 

 

 

 

13 Mind-Bending Social Media Marketing Statistics

13 Mind-Bending Social Media Marketing Statistics

reprinted from Hubspot

1. 20 percent of searches on Google each day have NEVER been searched for before. (Source)

2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (Source)

3. 43 percent of all online consumers are social media fans or followers (Source)

4. 53 percent of people on Twitter recommend companies or their products in their tweets. (Source)

5. The average American internet user watches 30 minutes of video online per day. (Source)

6. 35 hours of video footage is uploaded to YouTube every minute. (Source)

7. 56 percent of LinkedIn’s 100 million users are outside of the United States. (Source)

8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. (Source)

9. 1.4 million new blog posts are created every day. (Source)

10. 200 million Facebook users access the service from a mobile device. (Source)

11. There are more than 5 billion photos on Flickr. (Source)

12. 45 million people view SlideShare presentations each month. (Source)

13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. (Source)

Facebook is My Happy Place

facebook heart


I love Facebook, and everything it has to offer. I love it for personal use, and I love it for business use. I love the direction in which they’ve taken the social network and I’m completely obsessed with the marketing aspect of it.

I’m an oversharer and I click the refresh button on my newsfeed far too often. I take great delight in explaining the wonders of Facebook to the not yet converted, and I work diligently to bring non-believers into the fold.

It pains me to admit that my own father, a small business owner, who markets to plastic surgeons, is adamantly against joining himself.  (I’ve made some progress in that he can now be found on LinkedIn!!)

If given the chance to extol the virtues of Facebook, I light up like a Christmas Tree and begin to speak with such enthusiasm that people probably think I’m crazy.

Reading Mashable, TechCrunch, Mari Smith, The Social Media Examiner, Inside Facebook, All Facebook and the other industry blogs is almost as enjoyable an experience as reading the Twilight Series.

A Conversion Story

It was with great joy that began a conversation with a man who emphatically protested the need for his business to be on Facebook.

He was a builder and his customer base was the well to do families in Northern Baltimore County.  I asked him why he didn’t think he could find those people on Facebook.

He said Facebook was huge, and he was small.  Facebook was too broad and he was a one man show with unique, high quality, high dollar skills.  Facebook didn’t have the well to do customer he was seeking.  His business was built on referrals and word of mouth from past customers.

With each reason he gave, I got more and more excited, and after he had explained his theory, I explained to him how he could use a Facebook business page, his contacts, and Facebook Ads to target EXACTLY the customer he was looking for:

  1. Create a personal account using a new email address, and don’t give out the address.
  2. Use that account to create a business page for the business.
  3. Email your client base a link to the business page and ask them to like it. Because, he would find, his clients are on Facebook, checking in on their children and grandchildren and catching up with friends.
  4. Once the clients have liked the page, use Facebook ads to run an ad targeting the friends of the people who like the page, that live within a 10 mile radius of your zip code.

Voila!  And with that, he told me to give him a call that perhaps we could talk about getting this program going.

You see, Facebook is for EVERYONE and there’s NARY a business out there that can’t benefit from it.

 

Google+ Invites

google+

I finally scored an invitation to Google+ late last week. I’ve checked it out, made some circles, read updates and reports; and read every major tech/social media person’s reviews, including Ben Parr at Mashable, MG Seigler at TechCrunch, and of course, Robert Scoble’s review. I’ve watched people dole out invites and had them suddenly cut off.  And I’ve seen my twitter stream, and now google+ stream filled with commentary on the system.

 

My first reaction to the site was that it’s just like Facebook, but doesn’t have the user base.

 

Now, several days in, I’ve been given the ability to invite people into the inner sanctum of Google+.  I posted a notice on my personal Facebook profile, my business page, and my twitter account, about an hour ago.  There haven’t been any takers on my twitter account or business page, but I’ve had 4 people that are close friends or family members, request an invite.

 

First was my sister, but she has no idea what it is.

Then sure enough 3 additional people, whom I wouldn’t consider to be super into technology or social media, posted under the update or sent me a message requesting an invite.

 

Two things strike me here, 1) the irony of using Facebook to recruit people over to Google+ and 2) word has gotten out on the street about Google+ (aside, apparently, from my sister).

Currently, my review remains the same: seems just like Facebook, only on Google.  I do however, think that Facebook could take some hints from the ease with which you can create and add people to your circles.  Hint, Hint Facebook!

This is more traction than Buzz and Wave had to my recollection.  The true test will be in how these people use Google+.  Will they just play with it or will they adopt into the system and really use it?  Have you gotten your invitation yet? If not, comment here with your gmail adress and I’ll send one your way!  What do you think about Google+?

 

 

Fabulous Facebook Page-Dapple Gray Designs

Dapple Gray Designs 1 000 Fans Celebration

I love finding small businesses that are using Facebook and other social media outlets in the best possible way.  When I come upon a business that gives me current, useful information, takes adavantage of the free tools available to build out their presence and engages their audience, it makes me smile.  Sometimes I find myself liking a page, even if I don’t ever intend to frequent the business, just because the page is so awesome.

 

And then you know what happens, I end up frequenting their business because their stuff keeps coming up in my newsfeed and I’m reminded why I liked their page. Since I liked their page, I’m probably going to like their product or service. Because that’s what good social media does!

 

I’ve decided that it would be fun to regularly highlight the businesses that I think do a great job with their social media and explain why I love them.

 

First up, Dapple Gray Designs.  Full disclosure, the owner is a friend of mine, but she is not a client.  She engages her fans, partners with businesses like her own and with blogs whose reader base is her target customer, uses the free apps available to customize her page, rewards and interacts with her fans, and keeps people updated on the most current inventory and news about the business.  The only expense for this page, is the product that she gives away.  Everything else on here is free.

Dapple Gray Designs, makes and sells adorable children’s clothes at reasonable prices.  The clothes are sold on Etsy, at boutiques, and through the Facebook page itself.  Suzi, the owner, has worked really hard to grow her fan base and market herself, almost solely through her Facebook business page.  In less than a year’s time she has accrued over 1,000 quality fans. I mention quality, because it isn’t all about the number of fans a business has, it’s about the likelihood those fans will frequent the business.

 

Dapple Gray Designs, partnered with blogs that catered to mothers who would likely purchase her designs and started offering giveaways through these blogs.  A condition of entrance, was fanning her page.

Then once people started liking the page, and buying and winning her clothes, she encouraged people to post pictures of their children wearing the clothes.  Once people did that, she would repost the pictures to ensure that all of her fans saw the cute kids in the cute clothes.

This is a great way to encourage people to interact with a page.  Who doesn’t want to brag about how cute their kids are and hear other people tell them that their kids are in fact, the adorable!?

Suzi also uses her status updates to showcase new products and announce their availability.

And since people are being encouraged to actually go to her page, not just read about Dapple Gray Designs in their newsfeed, Suzi has taken full advantage of the FREE custom tab apps that are available.  She’s using, Static HTML for Pages as a welcome landing page, Payvment as a shopping cart from within Facebook, MyEtsy which ports her etsy page to her Facebook page, and the Sweepstakes app to host a giveaway on her page.

On top of all of these tools, Suzi, very cleverly, hyped up a big promotion for when she hit 1,000 fans.  Suzi partnered with other shops and designers of handmade goods for children and hosted joint giveaways encouraging entrants to like both the Dapple Gray page and the partner page in order to enter the contest.  She used Google Forms to create entrant forms, and the notes section of the Dapple Gray Designs fan page to list the details of entry as well.

The 1,000 fans celebration contest is still running, I’ve entered to win a few things myself!  Hats off to Suzi for using all of these tools to her advantage and for doing such a successful job marketing Dapple Gray Designs.

 

Social Media Statistics in Video Format

This video was produced by Socialnomics, author, Eric Qualman using June 2011 information.

There are some powerful takeaways from this video including the information listed below.

  • If Facebook were a country it would be the world’s third largest, yet Facebook, Twitter, YouTube and Google, aren’t welcome in China
  • 95% of companies using social media for recruitment, use LinkedIn.
  • Lady Gaga, Justin Beiber, and Britney Spears have more twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea, and Australia.
  • The Ford Explorer launch on Facebook generated more traffic than a Superbowl ad
  • 69% of parents are friends with their children on social media
  • 34% of bloggers post opinions about brands and products
  • 90% of consumers trust peer recommendations, 14% trust advertisements

 

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