Tag Archive for personal

Facebook is The New Google is the New YellowPages

People have been talking about this for a while now.  And I’ve seen it in action time and again. Yesterday, a Federal Holiday, our washing machine broke. The only appliance repair place that we knew of neither answered their phone nor had a place for us to leave a message.

 

So I took to Facebook to ask my trusty friends if they had any recommendations.

What better way to find a local resource than to ask your friends?  I’m way more likely to use a service that my friends endorse rather than a random one that pops up on Google.

I quickly got 2 recommendations and a second for one of them. Then I googled them and found their website at RakerAppliance.com.   (would be even easier if they were on Facebook because then Ryan and Adele could have just pointed me to their page with a little tagging).

I called and spoke with Harry’s son Reid, who asked me a few questions to be sure that the machine was in fact broken and not a case of user error, and told me he’d be out in about an hour.

Reid found the problem: I had overloaded the machine and one of my daughters socks had clogged the drainage pipe…..ooops.  He fixed it and asked how we had hear of Raker Appliances.

When I told him that I had put it on Facebook, he informed that that was the 5th time he had heard of someone referring them on the site.

Have you “searched” for recommendations on Facebook before? What were your results?

If you own a business and it’s not on Facebook….what’s stopping you?

 

How to Navigate the *NEW* Facebook

 

I have heard complaint after complaint from friends in my newsfeed about the *New* Facebook. People don’t know how to work it or navigate through it. My sister lamented that the page of her employer, the page whose posts she most frequently shared, had disappeared from her newsfeed. And a long lost high school classmate with an infant daughter, posted for the first time in forever, with a simple plea for help.

I, on the other hand, think this new Facebook is beautiful and I was elated to see the changes coming soon: Timeline, deep music and tv integration, and the ability to share content without “liking” it!

And so I’m going to do my best to give my friends a walk through of the features currently available to us and to explain to everyone how to set it up to make it easy peasy lemon squeezy!  Hopefully you’ll love Facebook again after this!

First up, the left side of the page, there’s some new stuff over here and there’s a lot you can do to play with the order in which these items are listed.

 

I’ve got my important pages listed, as well as my new lists.  There are smart lists, which Facebook has created, and then there are lists that I made.  I made the *Friends* list, Facebook generated the rest.  See the little numbers in blue to the right of the list and page names?  Those indicate that the list or page has an update.

Updates can include, new posts, as well as comments and likes on posts on the list or page. I’ll show you how to control this further down.

On a side note, Facebook has recently diminished the amount of email you receive from them, choosing only to notify you via email of things they deem important.  For me this is great, I’m on Facebook all day so I prefer not getting email, but for many of my friends, this makes it difficult to interact and respond in a timely fashion.  To change this, go the Notifications section of your profile and tell Facebook what you want to be emailed about.

Back to the right column, you control what appears here and in what order it appears.  Simply hover your mouse to the left of the little icon and a blue pencil will appear:

Once you click on the pencil, you’ll see two options:

Rearrange lets you reorder the lists and pages in the column and the remove from favorites will remove the list from the top of this column.  Consequently, the pencil for the the groups, lists, pages, and apps sections further down the left side, will reveal an add to favorites button.

If you click on a list, the newsfeed for that list appears, as does a photo collage of those on the list, as well as suggestions of people for you to add to the list.  You can also add people to the list by typing the person’s name in the box below the collage or by clicking on the manage list button above the collage.

The manage list button will reveal the following choices:

Here you can control the updates for which you will be notified, merge one list with another, change this list name, delete it and control who is or is not on the list.

If you chose to add or remove friends from here, this box pops up:

You have several choices here, and can select people to whom you subscribe (in short, subscribing is a one way friendship, you see the persons PUBLIC updates, they see nothing from you), pages that you follow or your friends.  It’s quite simple once you start creating them.

For me, I’ve got my high school friends, my college friends, my family, my close friends, my friends, the subscriptions, friends and pages I have for work, and then the pages I follow for personal reasons.  It is SOOOO nice to be able to split everyone up.  AND if I’m on a list page and chose to post a status update, the default is to only share to that list.  It’s so nice to drill down and be able to check in on each group, or read work content on the quick!

And then we have the TICKER! I love the ticker, it indulges my short attention span and shares with me more info than I EVER saw on my newsfeed.  I even figured out who some of the people are that have unfriended me because they showed up on my ticker via some of my current Facebook friends interactions!

The ticker is the minutia of Facebook, and your newsfeed is now the important stuff.  And have you noticed how great the photos are in there now!

 

 

On your main newsfeed, you’ve got your ticker flowing away, and then the important stuff from all of your Facebook friends, pages, and subscriptions.  Click on that little arrow at the top right of each update and you’ve got a slew of options.

Do the same thing on a list and you can remove them from that list, as seen below.

As for you and your updates, to the left of the post button is the button that delegates to whom your update is shared.  There are tons of options from which to chose and it can change as often as you post.

 

While all of these changes seem big and scary and hard to navigate, in the end they actually make Facebook that much more personal and give you that much more control over what you’re sharing.

I set up my lists the other day, based mostly on what Facebook had already created for me and it took me about an hour to get it all how I wanted it.  I’m tweaking them as I use them too.  They even have a restricted list that lets you prevent people from seeing anything but the posts you make public.  This is handy for those friend requests you receive that you don’t want to decline because you don’t want to offend the person but whom you really don’t want to share all aspects of your life.  It’s also handy if you are using Facebook for work and personal use.  You can keep the two separate and enjoy both!

I hope this has been helpful for you, and if you have more questions please ask away!  I’m sure I’ve left something out!

 

 

 

What To Do When an Earthquake Strikes

Baltimore DC Earthquake Damage

Don’t bother making or receiving calls on a land line of a cell phone. Instead check Facebook or Twitter immediately. And communicate via Messenger, Chat, texts, and email.

Seriously.

Today, I was at the Maryland Zoo, sitting on a short wall, waiting for a tram, when I felt the wall shake. I thought it was a big truck or something, looked around, saw nothing that could be the cause of the shaking, and by the time I could process that there was nothing I could see that would cause the shaking, the shaking had stopped.

My phone rang, I couldn’t answer it. I couldn’t call out either. But I could receive and send emails and texts and I could check Twitter and Facebook. Thanks to technology and the interwebs, I connected with my husband and mother, who informed me that Baltimore had been struck by a 5.9 magnitude earthquake. I was then able to reach out on Facebook and Twitter to find out how all of my other friends and family faired.

I also managed to scoop up several AWESOME Foursquare badges!

 

Twitter and Facebook, kept me in the loop and up to date with everyone.  And Foursquare sucked me back in with these badges.

Everyone’s fine, us East Coasters are being heavily mocked by those on the West Coast and this photo is making the rounds on the internet, depicting the damage from the quake.

Baltimore DC Earthquake Damage

Baltimore DC Earthquake Damage

 

The takeaway from this is if you don’t have a smart phone, good luck contacting your friends and loved ones in the case of a large scale emergency situation.  And ALL HAIL SOCIAL MEDIA!!!

 

Facebook is My Happy Place

facebook heart


I love Facebook, and everything it has to offer. I love it for personal use, and I love it for business use. I love the direction in which they’ve taken the social network and I’m completely obsessed with the marketing aspect of it.

I’m an oversharer and I click the refresh button on my newsfeed far too often. I take great delight in explaining the wonders of Facebook to the not yet converted, and I work diligently to bring non-believers into the fold.

It pains me to admit that my own father, a small business owner, who markets to plastic surgeons, is adamantly against joining himself.  (I’ve made some progress in that he can now be found on LinkedIn!!)

If given the chance to extol the virtues of Facebook, I light up like a Christmas Tree and begin to speak with such enthusiasm that people probably think I’m crazy.

Reading Mashable, TechCrunch, Mari Smith, The Social Media Examiner, Inside Facebook, All Facebook and the other industry blogs is almost as enjoyable an experience as reading the Twilight Series.

A Conversion Story

It was with great joy that began a conversation with a man who emphatically protested the need for his business to be on Facebook.

He was a builder and his customer base was the well to do families in Northern Baltimore County.  I asked him why he didn’t think he could find those people on Facebook.

He said Facebook was huge, and he was small.  Facebook was too broad and he was a one man show with unique, high quality, high dollar skills.  Facebook didn’t have the well to do customer he was seeking.  His business was built on referrals and word of mouth from past customers.

With each reason he gave, I got more and more excited, and after he had explained his theory, I explained to him how he could use a Facebook business page, his contacts, and Facebook Ads to target EXACTLY the customer he was looking for:

  1. Create a personal account using a new email address, and don’t give out the address.
  2. Use that account to create a business page for the business.
  3. Email your client base a link to the business page and ask them to like it. Because, he would find, his clients are on Facebook, checking in on their children and grandchildren and catching up with friends.
  4. Once the clients have liked the page, use Facebook ads to run an ad targeting the friends of the people who like the page, that live within a 10 mile radius of your zip code.

Voila!  And with that, he told me to give him a call that perhaps we could talk about getting this program going.

You see, Facebook is for EVERYONE and there’s NARY a business out there that can’t benefit from it.

 

Social Media Statistics in Video Format

This video was produced by Socialnomics, author, Eric Qualman using June 2011 information.

There are some powerful takeaways from this video including the information listed below.

  • If Facebook were a country it would be the world’s third largest, yet Facebook, Twitter, YouTube and Google, aren’t welcome in China
  • 95% of companies using social media for recruitment, use LinkedIn.
  • Lady Gaga, Justin Beiber, and Britney Spears have more twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea, and Australia.
  • The Ford Explorer launch on Facebook generated more traffic than a Superbowl ad
  • 69% of parents are friends with their children on social media
  • 34% of bloggers post opinions about brands and products
  • 90% of consumers trust peer recommendations, 14% trust advertisements

 

Facebook Business Page vs. Personal Facebook Profile Pages

Yesterday, I attempted to write a blog listing all of the businesses in the Lutherville Timonium zip code that have a presence on Facebook, Foursquare or Twitter.  It was a time consuming venture on it’s own, but with the added bonus of my two little girls interjecting every 5 minutes, it proved to be beyond my attention span and time limits for the day.

However, in the time I devoted to it, I came up with about 15 businesses and their listings. Of those businesses, THREE were misusing Facebook!! That’s 20%!!  What were they doing wrong?

They were acting as a person on Facebook.

I can see where they made this mistake to begin with (because as a person you can actively solicit people to be your friend) and why they are continuing on this terrible path (because once you acquire all of these friends, what are the chances that every last one of them will like your new business page), but it kills me that they do so!  To me, it is as big a faux pas as double dipping.  There is a distinct reason that Facebook has created a separation between businesses and people.  It’s very simple; receiving friend requests from businesses is more invasive than robo-dialing, direct mail, and spam combined.

That same reasoning is why there are limitations when acting as a business page on Facebook.  Facebook allows businesses to comment on and interact with other businesses but unless a person has a completely public profile, a business can not comment on or interact with a personal profile on Facebook, except within the confines of their business page.

And speaking of completely public profiles, many businesses that are misusing personal pages, are misusing them to such an extent that much of the information that they would like to share with the public is kept hidden by Facebook’s privacy settings.  That’s because people who don’t know the difference between a personal page and a business page, often don’t know about the control they can exert over their privacy settings (which btw, are set up mostly in favor of protecting people, in my opinion).

Aside from the reason stated above, an actual Facebook business page is far more appealing for businesses than a personal page because of the huge amount of customizations that are available.  It’s true, a business can not go out and actively solicit people to like them, but you do have the ability to make your page as useful, if not more useful than your website.

You can add custom tabs to a business page that are just like pages on a web site.  There are several free Facebook apps that allow you to set up a shopping cart on your Facebook page. Open Table has a free app that allows you to let people make reservations right on your page. And there are free Fan-gating apps that let you create a landing page directing people to Like your page in order to receive some fan only content/benefit.

To acquire new fans you can use Facebook advertising to solicit people to like your page, at a totally affordable price!

Oh and, as a person on Facebook, you are limited to 5,000 friends, because it’s reasonable to assume that no person has more than 5,000 actual friends.  As a business, the sky’s the limit on who likes you!

 

 

 

Join Pinterest Now, Thank Me Later!

My love of Pinterest makes me think of the opening lines to Ke$ha’s song “Your Love is My Drug”.

Maybe I need some rehab,
Or maybe just need some sleep
I’ve got a sick obsession,
I’m seeing it in my dreams

I’m looking down every alley,
I’m making those desperate calls
Im staying up all night hoping,
Hit my head against the walls

Because, truly, I am addicted to and obsessed with Pinterest.  I joined over the weekend and haven’t stopped browsing it’s pages since then.  I’d heard about it through sites like Techcrunch and Mashable, and then I started hearing friends on Twitter talk about it.  But the tipping point for me was when a friend on Facebook, wrote this status update:

And that sealed the deal for me. I had to see what all the fuss was about. And am I ever happy I did!

So what exactly is Pinterest and why am I so into it?

It’s like browsing an endless supply of magazine’s and catalogues that have been flagged and marked so you only see the best stuff inside.  And it’s all grouped together in categories for the easiest browsing possible.  To start off, check out the TasteMakers section:

Here you can browse through a variety of people and categories (boards as they are referred to in Pinterest), to get a feel for what’s going on. Once you get comfortable with it, you can then start to pin things yourself. Pinning something is simply adding a visual link to a website. For example I’ve pinned these DIY hanging baskets in my DIY category.

If you were to view this image in Pinterest, you could click on it and be taken to the website that offers the tutorial on how to make these. These, by the way, were the inspiration for my next house project; hanging baskets in my kitchen to hold my cooking magazines!  I started a whole DIY board full of projects I would like to undertake, some for the home, some crafty fashion stuff, and some gardening goodies.

There is something for everyone on here and each picture will lead your mind in a whole other direction of browsing and searching.  Not to mention that it is a great way to categorize your own stuff too!  And of course there’s an iphone app for it!

I’m so into this site that I’ve sent requests to friends that aren’t technically inclined and to many of my clients because I think this could be useful to pretty much everyone.  For my friends that enjoy shopping and fashion, this is a great way to find the latest trends.  For my clients, this is a useful tool to showcase their products.  For my friends who cook, there is endless food porn and inspiration.  For crafty people, this is a gold mine of inspiration! Whatever your interest is, there’s something on Pinterest for you.

Status Updates are a Common Courtesy

Years ago, I sold copiers.  As part of the training for copier sales, I went to sales school, and learned some pretty fundamental basics that apply to more than just copier sales.  One of the highlights was the “radio” station, WIIFM, otherwise known as the acronym for the most basic principle in sales: What’s In It For Me?

In other words, as a salesperson, it was my job to convince a person of the benefits of buying a copier from me.  The same question can be applied to Facebook.

Why should I become a fan of XXX brand?  What do I get in return?

I took a look at my own Facebook profile; apparently, I’m a fan of 183 pages.  I have fanned these pages for various reasons, but I can tell you that only a very small portion are giving me anything in return.  Either through Facebook’s selective algorithm or through the pages own lack of updates, they’re not in my newsfeed and therefore, not in my thoughts.

What do I want in return for becoming a fan? I want useful news and information. I want to be reminded why I became a fan in the first place.  I want to be able to secure a pretty sizable amount of information about the business, product, or service, without having to leave Facebook, and I want to be rewarded on occasion, for being a fan. I don’t need a discount or a free pastry, but I’d love some inside scoop, stuff that only fans get, or at least get first.

I want pictures, updates, and links, and I want them on a fairly regular basis.  At least a couple times a week.  If it’s a restaurant, I want to know what the specials are that day. If it’s a retail business, I want to know what came in this week and when the next sale starts.  Or ideas about how I can use what they sell.  If it’s a service, I want to know what services they’re preforming and for whom; examples of a job well done, and news and info that pertains to their service.  And if it’s a blog or news outlet, well then, I want their news!  In all cases, almost anything is acceptable, as long as they are updating me and keeping the page in my newsfeed so I remember that they’re out there.

The same concept applies to my friends, STATUS UPDATES ARE A COMMON COURTESY!  Because we’re all on there to get a glimpse into the daily goings on of each other’s lives and without updates, we forget who’s there.

Social Media + Smartphone = Lifesaver

On Thursday, March 25th, my 3yo daughter, Isabelle took a ride on the outside of the escalator and my friend, along with a custodian at the mall, yanked her to safety near the top of the escalator (the height of the escalator was about 15 feet). In the process, Isabelle hurt her mouth and jaw.

I took one look at her and knew we had to go to get X-rays because I was pretty sure her jaw was broken. At the time, I was unaware of the implications of a broken jaw. Our first stop was Patient First, where an X-ray was administered.  While it wasn’t clear that a break had occurred it was enough to prompt a call for an ambulance. We rode, back and neck immobilization braces and all, to Johns Hopkins Hospital’s pediatric ER.

Once at the ER, Isabelle was given a CAT scan, which revealed not only a broken lower right jaw, but also a dislocation. We were admitted and told that the surgeon would visit us in the morning. While we awaited the go-ahead for admission and the hour of midnight approached, I hooked up my computer, juiced my phone and used social media to alert my friends to Isabelle’s perils and situation.  I’d also sent out some texts and made phone calls earlier in the night.  While Isabelle FINALLY slept, I found comfort in the comments and conversations of my friends on Facebook and Twitter in the post midnight hours.

And from there, almost without thinking, I chose to use Facebook as my means to communicate the goings on of our brief hospital stay.  I used my status updates to fill in friends and family about when her surgery would take place and when the Doctor, appeared, just one hour after we left Isabelle’s side in the OR , to proclaim that he was able to set her jaw and fix the dislocation without making the expected incision and without having to wire her jaw shut,  I rejoiced, and shouted it out to all my Facebook and Twitter friends.

In return, I found an outpouring of support, and received numerous offers of help.  Upon our return home with strict instructions from the Doctor to keep her on a liquid diet and restrict her movement, I have found Twitter and Facebook to be a great outlet for my stress, and again, a great resource for comfort and support.

Armed with only my Droid, for the most part, I was able to inform and update every single friend and family member about Isabelle’s predicaments.  They got photographs of her injury, cat scan, and recovery. They were able to communicate with me directly, and yet in a non-invasive way. Their emails, posts, tweets, and texts could be read and responded to at my convenience.

Only seldom did I pick up the phone and have a conversation and for the most part is was a challenge to do so.  The texts, posts, emails, tweets, and messages were far easier to manage and maintain.

My communication has changed significantly in the last 24 months and will continue to shift.  More and more, I rely on the apps on my phone as opposed to the phone itself.  The ease of disseminating information on social networks lends itself naturally to communicating with a broad group of people.

The same can be said for businesses. Using Facebook and Twitter to dispense information to your customers and clients is fast, easy and effective. If my personal page had been a fan page, the insights column would have been blowing up. The information I was posting was timely and of interest to my friends and they therefore responded to it. That same concept translates for businesses. Having a fan page and a twitter address is only half of the package. You must use it to converse with your fans and followers.

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