Tag Archive for insights

More New Facebook Insights

November 21, 2011 Molly White No comments
facebook insights main page

 

 

Facebook has altered their insights page once again and now show page owners even more information about who their fans are and how they engage with the page.

Once you click on the insights tab you now have: Likes, Reach, Talking About This and Check-ins.  The check-ins tab and talking about this tab only work when 30 people have talked about your business or checked in to your business in the last 30 days.

First up the general insights page which looks like this

 

These general insights let you see how many fans you have and how many friends those fans have, it also shows you how many people are talking about your page and what your reach is based on that.

The arrows show you how these numbers have changed since last week.

One thing to note is the purple dots, the bigger the dot, the more posting that took place over that period of time.  Consequently, the bigger the dot, generally speaking, the higher the blue line.  More posts mean more eyeballs, most of the time.  Of course, part of evaluating your analytics is finding the right amount of posting for your page.

Under this graph is a list of all of your posts with some information about their reach, virality, and the conversations they encouraged.

The part that’s new here is the virality number and this is the one that can help you refine your posting strategy. Interesting to note here, that just because a post has a large reach, does not mean that it is more likely to gain traction and get people talking.

 

The Likes and Reach tabs have not changed since they were rolled out a couple months ago.

What has changed are the last two tabs: People Talking About This and Check-Ins.

Page owners could always see this data about EVERYONE who liked their page, but what about the people who are doing the engaging and talking and sharing with and about the page?

And what about the people a page reaches but aren’t fans of the page? Now you can see who those people are too! What kind of potential customers and fans are out there? To whom could you target some Facebook ads in order to encourage them to like your page? Now you know!

And when those stories about your page are created by liking your content or page, commenting on your posts, sharing your content, and mentioning your page in a post of their own, what kind of response is the most popular and to what does it correspond in your content stream?

For example, I can see in my data set that people mentioned my page 3 times on November 2nd, which was a highpoint on the graph.  If I go back to the general insights page, I can see that on November 2nd I post 3 times, 2 of which were requests to vote for me for the Mobbies.  Those posts were then reshared by fans requesting that their friends vote for me too.  So now I know (as if I didn’t already) that my fans are awesome and respond well when I ask for help!

 

Finally, the Check-In’s data page. This will allow you to see demographic info about those that have checked into your business as well as info on how and when they checked in.

This is great for brick and mortar businesses.  You can now see which days are most popular to check-in and create marketing campaigns based on that timeline.

Overall, these insights have improved upon what was already a much improved product.

Take a look at yours and let me know what you learn about your fans that you didn’t know before.

 

 

 

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30 Social Media Statistics

June 28, 2011 Molly White No comments

Here is a list of 30 Social Media Statistics from the last several months. These were orginally posted by Jeff Esposito, and then reposted to All Facebook.

  • 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
  • 82 percent of 18-29 year olds utilize a form of social networking (Pew)
  • 42 percent of American internet users over 18 actively use Wikipedia (Pew)
  • 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
  • In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
  • 48 percent of consumers combine social media and search engines in their buying process (GroupM)Staff Members Dedicated to Social Media
  • 10.5 percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy (MarketingProfs)
  • 97 percent of the top US charities utilize Facebook in their marketing efforts (UMass Dartmouth)
  • Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend (MarketingProfs)
  • ~140 Million Tweets are sent each day (Twitter)
  • 24 percent of adults have posted a review of a product they have purchased (HubSpot)
  • 41 percent of the companies report that there is no staff dedicated to social media (Useful Social Media)
  • 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media)
  • 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
  • Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
  • Facebook is the leading social network for nine out of 13 Asia-Pacific countries (Edelman)
  • One out of every six minutes spent online is on a social network (comScore)
  • 73 percent of the US internet population visits Facebook each month (comScore)
  • 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
  • 64 percent of Twitter users are female (Pew)
  • 85 percent of LinkedIn users are Caucasian (Pew)
  • 47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study)
  • Less than 3 percent of micro businesses utilize Twitter (Vistaprint)
  • 61.2 percent of Facebooking females list themselves as married less than a year, compared to 44.3 percent of males (AdAge)
  • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
  • 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
  • 96 percent of Americans use Facebook (Business Insider)
  • 80 percent of social media marketers are using the platforms to increase brand awareness (eMarketer)
  • Only 8 percent of US internet users utilize Twitter despit despite having a 92 percent awareness level (Edison Research)
  • 46 million Americans check their social media profiles daily (Edison Research)
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Want More Fans, Use Facebook Ads

June 7, 2011 Molly White No comments

I spend a lot of my time reading sites like AllFacebook, InsideFacebook, Social Media Examiner, Social Media Today, and Mari Smith. These sites post multiple items a day, every day of the week and their main focus is Facebook for Businesses. Search any one of them and you will find that they all recommend on some level or another, the use of Facebook Ads. As do I.

Ever notice them on the right hand side of Facebook? They’re little but they’re mighty powerful. Especially when you see them over and over again. Ever wonder why they seem to follow a pattern or seem perfectly suited to you?

It’s because the amount of granular information available to target your audience is Ahhhmazing!!!!

Any page with more than 1,000 fans!?! The possibilities are endless! Have competition in your business? Target their customers! Are you a small business whose customer is likely to be a fan of a Nationally recognized brand? Target that brand! And you can build your list with as many specifics as you’d like.

The icing on the cake is the ability to target friends of fans! Because if you see an ad on the right hand side of Facebook that says that your friend also likes that business, aren’t you more likely to like it too?

Targeting your audience is only half the battle. You also have to come up with an image that is 110×80 pixels big and a 135 character call to action. Not to mention that you then should create a custom landing tab on your Facebook page that is just for the ad. In the landing tab you need give people a reason to like your business. Because once you compel someone to click on your ad, you then need to make them click the like button.

Once you’ve done all that, you can select to run your campaign for a specific period of time or to just run it continuously. If you run it for a set period of time you get to select the budget for the duration of the campaign or set a daily budget. Yup, you spend what you want to spend, and Facebook even helps out by giving you a suggested price per click of the ad. In most cases it’s between 80 cents and $2. The suggested price per click means that that is the absolute most you would pay per click, not what every click will cost. The most expensive clicks occur during the highest traffic times on Facebook.

With your budget selected you’re ready to roll. Let the campaign begin and then watch what the Ad analytics tell you! You’ll be able to see the reach, clicks, impressions and success of your campaign and based upon this newly gained knowledge you can chose to tweak and change you ad at any time!

Want to try it? I’ll hold your hand through the whole process, it’s easy, I promise!

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Social Media + Smartphone = Lifesaver

March 29, 2010 Molly White No comments

On Thursday, March 25th, my 3yo daughter, Isabelle took a ride on the outside of the escalator and my friend, along with a custodian at the mall, yanked her to safety near the top of the escalator (the height of the escalator was about 15 feet). In the process, Isabelle hurt her mouth and jaw.

I took one look at her and knew we had to go to get X-rays because I was pretty sure her jaw was broken. At the time, I was unaware of the implications of a broken jaw. Our first stop was Patient First, where an X-ray was administered.  While it wasn’t clear that a break had occurred it was enough to prompt a call for an ambulance. We rode, back and neck immobilization braces and all, to Johns Hopkins Hospital’s pediatric ER.

Once at the ER, Isabelle was given a CAT scan, which revealed not only a broken lower right jaw, but also a dislocation. We were admitted and told that the surgeon would visit us in the morning. While we awaited the go-ahead for admission and the hour of midnight approached, I hooked up my computer, juiced my phone and used social media to alert my friends to Isabelle’s perils and situation.  I’d also sent out some texts and made phone calls earlier in the night.  While Isabelle FINALLY slept, I found comfort in the comments and conversations of my friends on Facebook and Twitter in the post midnight hours.

And from there, almost without thinking, I chose to use Facebook as my means to communicate the goings on of our brief hospital stay.  I used my status updates to fill in friends and family about when her surgery would take place and when the Doctor, appeared, just one hour after we left Isabelle’s side in the OR , to proclaim that he was able to set her jaw and fix the dislocation without making the expected incision and without having to wire her jaw shut,  I rejoiced, and shouted it out to all my Facebook and Twitter friends.

In return, I found an outpouring of support, and received numerous offers of help.  Upon our return home with strict instructions from the Doctor to keep her on a liquid diet and restrict her movement, I have found Twitter and Facebook to be a great outlet for my stress, and again, a great resource for comfort and support.

Armed with only my Droid, for the most part, I was able to inform and update every single friend and family member about Isabelle’s predicaments.  They got photographs of her injury, cat scan, and recovery. They were able to communicate with me directly, and yet in a non-invasive way. Their emails, posts, tweets, and texts could be read and responded to at my convenience.

Only seldom did I pick up the phone and have a conversation and for the most part is was a challenge to do so.  The texts, posts, emails, tweets, and messages were far easier to manage and maintain.

My communication has changed significantly in the last 24 months and will continue to shift.  More and more, I rely on the apps on my phone as opposed to the phone itself.  The ease of disseminating information on social networks lends itself naturally to communicating with a broad group of people.

The same can be said for businesses. Using Facebook and Twitter to dispense information to your customers and clients is fast, easy and effective. If my personal page had been a fan page, the insights column would have been blowing up. The information I was posting was timely and of interest to my friends and they therefore responded to it. That same concept translates for businesses. Having a fan page and a twitter address is only half of the package. You must use it to converse with your fans and followers.

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