Tag Archive for Facebook Changes

Custom Facebook Tagging

Facebook tag editing app

Thanks to this awesome app by Static HTML you can now customize the way tags show up in your posts with ease!  AllFacebook.com wrote about the new addition to Facebook tags and then Static HTML went out and made it even simpler with their app.

All you do is go to http://fbtagging.thunderpenny.com/ and enter in the info you want.  The app does the rest for you!

 

And here’s what it looks like on Facebook:

 

This is great for a variety of purposes, not the least of which is tagging people who go by a name other than what their Facebook name is listed.  Shortening Rebecca to Becky and so on….

Also as AllFacebook pointed out, you can make the name of a page change to something more descriptive:

More New Facebook Insights

facebook insights main page

 

 

Facebook has altered their insights page once again and now show page owners even more information about who their fans are and how they engage with the page.

Once you click on the insights tab you now have: Likes, Reach, Talking About This and Check-ins.  The check-ins tab and talking about this tab only work when 30 people have talked about your business or checked in to your business in the last 30 days.

First up the general insights page which looks like this

 

These general insights let you see how many fans you have and how many friends those fans have, it also shows you how many people are talking about your page and what your reach is based on that.

The arrows show you how these numbers have changed since last week.

One thing to note is the purple dots, the bigger the dot, the more posting that took place over that period of time.  Consequently, the bigger the dot, generally speaking, the higher the blue line.  More posts mean more eyeballs, most of the time.  Of course, part of evaluating your analytics is finding the right amount of posting for your page.

Under this graph is a list of all of your posts with some information about their reach, virality, and the conversations they encouraged.

The part that’s new here is the virality number and this is the one that can help you refine your posting strategy. Interesting to note here, that just because a post has a large reach, does not mean that it is more likely to gain traction and get people talking.

 

The Likes and Reach tabs have not changed since they were rolled out a couple months ago.

What has changed are the last two tabs: People Talking About This and Check-Ins.

Page owners could always see this data about EVERYONE who liked their page, but what about the people who are doing the engaging and talking and sharing with and about the page?

And what about the people a page reaches but aren’t fans of the page? Now you can see who those people are too! What kind of potential customers and fans are out there? To whom could you target some Facebook ads in order to encourage them to like your page? Now you know!

And when those stories about your page are created by liking your content or page, commenting on your posts, sharing your content, and mentioning your page in a post of their own, what kind of response is the most popular and to what does it correspond in your content stream?

For example, I can see in my data set that people mentioned my page 3 times on November 2nd, which was a highpoint on the graph.  If I go back to the general insights page, I can see that on November 2nd I post 3 times, 2 of which were requests to vote for me for the Mobbies.  Those posts were then reshared by fans requesting that their friends vote for me too.  So now I know (as if I didn’t already) that my fans are awesome and respond well when I ask for help!

 

Finally, the Check-In’s data page. This will allow you to see demographic info about those that have checked into your business as well as info on how and when they checked in.

This is great for brick and mortar businesses.  You can now see which days are most popular to check-in and create marketing campaigns based on that timeline.

Overall, these insights have improved upon what was already a much improved product.

Take a look at yours and let me know what you learn about your fans that you didn’t know before.

 

 

 

New Facebook Page Features

Photo uploader on Facebook

Has anyone else noticed these subtle changes?

Photo Uploader

 

The other day I was uploading an album for a client and this new photo uploading interface popped up.

 

It makes the description area more prominent and seems overall easier to use.  After this, you are no longer asked to approve the photos, but they didn’t go into the newsfeed.  Instead, I had to use Facebook as the page, and share the album in order to get  it into the newsfeed.

 

Post Insights

This morning while looking over client pages, I noticed this next subtle change.

Instead of showing impressions and percentages, it now spells out exactly what the numbers mean in layman’s terms. I like this change too, mostly because it’s helpful to the average Joe running his own business page.

 

This seems to coincide with the rollout of Facebook’s Timeline for everyone.  I’ve already noticed a couple friends who have received Timeline.  I’m curious what you all think of the changes and if you’ve gotten timeline yet.  Let me know in the comments!

How to Navigate the *NEW* Facebook

 

I have heard complaint after complaint from friends in my newsfeed about the *New* Facebook. People don’t know how to work it or navigate through it. My sister lamented that the page of her employer, the page whose posts she most frequently shared, had disappeared from her newsfeed. And a long lost high school classmate with an infant daughter, posted for the first time in forever, with a simple plea for help.

I, on the other hand, think this new Facebook is beautiful and I was elated to see the changes coming soon: Timeline, deep music and tv integration, and the ability to share content without “liking” it!

And so I’m going to do my best to give my friends a walk through of the features currently available to us and to explain to everyone how to set it up to make it easy peasy lemon squeezy!  Hopefully you’ll love Facebook again after this!

First up, the left side of the page, there’s some new stuff over here and there’s a lot you can do to play with the order in which these items are listed.

 

I’ve got my important pages listed, as well as my new lists.  There are smart lists, which Facebook has created, and then there are lists that I made.  I made the *Friends* list, Facebook generated the rest.  See the little numbers in blue to the right of the list and page names?  Those indicate that the list or page has an update.

Updates can include, new posts, as well as comments and likes on posts on the list or page. I’ll show you how to control this further down.

On a side note, Facebook has recently diminished the amount of email you receive from them, choosing only to notify you via email of things they deem important.  For me this is great, I’m on Facebook all day so I prefer not getting email, but for many of my friends, this makes it difficult to interact and respond in a timely fashion.  To change this, go the Notifications section of your profile and tell Facebook what you want to be emailed about.

Back to the right column, you control what appears here and in what order it appears.  Simply hover your mouse to the left of the little icon and a blue pencil will appear:

Once you click on the pencil, you’ll see two options:

Rearrange lets you reorder the lists and pages in the column and the remove from favorites will remove the list from the top of this column.  Consequently, the pencil for the the groups, lists, pages, and apps sections further down the left side, will reveal an add to favorites button.

If you click on a list, the newsfeed for that list appears, as does a photo collage of those on the list, as well as suggestions of people for you to add to the list.  You can also add people to the list by typing the person’s name in the box below the collage or by clicking on the manage list button above the collage.

The manage list button will reveal the following choices:

Here you can control the updates for which you will be notified, merge one list with another, change this list name, delete it and control who is or is not on the list.

If you chose to add or remove friends from here, this box pops up:

You have several choices here, and can select people to whom you subscribe (in short, subscribing is a one way friendship, you see the persons PUBLIC updates, they see nothing from you), pages that you follow or your friends.  It’s quite simple once you start creating them.

For me, I’ve got my high school friends, my college friends, my family, my close friends, my friends, the subscriptions, friends and pages I have for work, and then the pages I follow for personal reasons.  It is SOOOO nice to be able to split everyone up.  AND if I’m on a list page and chose to post a status update, the default is to only share to that list.  It’s so nice to drill down and be able to check in on each group, or read work content on the quick!

And then we have the TICKER! I love the ticker, it indulges my short attention span and shares with me more info than I EVER saw on my newsfeed.  I even figured out who some of the people are that have unfriended me because they showed up on my ticker via some of my current Facebook friends interactions!

The ticker is the minutia of Facebook, and your newsfeed is now the important stuff.  And have you noticed how great the photos are in there now!

 

 

On your main newsfeed, you’ve got your ticker flowing away, and then the important stuff from all of your Facebook friends, pages, and subscriptions.  Click on that little arrow at the top right of each update and you’ve got a slew of options.

Do the same thing on a list and you can remove them from that list, as seen below.

As for you and your updates, to the left of the post button is the button that delegates to whom your update is shared.  There are tons of options from which to chose and it can change as often as you post.

 

While all of these changes seem big and scary and hard to navigate, in the end they actually make Facebook that much more personal and give you that much more control over what you’re sharing.

I set up my lists the other day, based mostly on what Facebook had already created for me and it took me about an hour to get it all how I wanted it.  I’m tweaking them as I use them too.  They even have a restricted list that lets you prevent people from seeing anything but the posts you make public.  This is handy for those friend requests you receive that you don’t want to decline because you don’t want to offend the person but whom you really don’t want to share all aspects of your life.  It’s also handy if you are using Facebook for work and personal use.  You can keep the two separate and enjoy both!

I hope this has been helpful for you, and if you have more questions please ask away!  I’m sure I’ve left something out!

 

 

 

Facebook Newsfeed Changes Ahead of F8

I woke up this morning to a brand new Facebook!  Even my iPhone app has updated to reflect some of these changes.

1) Last week Facebook rolled out smart lists. These lists include, acquaintances, close friends, your places of work, and schools, people in proximity to your location, and restricted people.

  • You can merge these lists with your current lists, and add or remove people to them at will.  This is vastly improved from old lists which were rather tedious to update and maintain.
  • the Restricted lists is like the limited profiles of old.  People on this list will only see what you post PUBLICLY and they are not aware they are on this lists.
  • If you click the left of the list names, a pencil icon appears and this will let you add or remove these lists from your favorites and rearrange the order in which they appear on the left side of your page
  • Just below my lists are my pages, a feature that was rolled out several weeks ago.

2) Next up is the instant ticker, this shows what people are doing on Facebook in real time, a little snapshot of activity to paruse while you are reading other updates.  I like this because I can now see if a friend comments on something while I’m reading work related content or vice versa.  Excellent news for my short attention span and as yet undiagnosed adult onset ADD :-)

Just noticed this little gem on the newsfeed ticker: when you expand upon the places check-in you get a Bing map, this doesn’t happen in the regular newsfeed.

 

3) I just noticed this little change, but the upper right hand corner that used to look like this: 

Now looks like this: 

  • The settings that were once housed under account now live under the little arrow

In the newsfeed itself, a screen shot that I failed to capture, your news is now divided into top news, and recent news, both showing up concurrently.  This change appears in my iphone app as well, as shown here:

 

 

 

 

 

 

 

 

 

 

 

 

Notice, that in the Earlier today stories, there’s a little blue triangle behind the profile photo, that’s because Facebook has marked them as stories I might find particularly interesting.

In addition to these changes, the body of the newsfeed and the entire blue bar have changed.

 

The blue bar now travels with you as you scroll down the page, making search easier.

And photos are much bigger in the newsfeed.  Interestingly enough, I’ve noticed this change on friend’s photos only, not business pages.  These pictures are much more attention grabbing which is nice.  Looking at friends photos might be my favorite part of Facebook!

There are lots of other new changes coming tomorrow at Facebook’s Developer Conference, F8.  Word on the street is that Facebook will get heavy music, movie, tv, book, and magazine integration. In addition, the 500 character limit is said to be rising to 5,000!  I am so excited to see the changes coming!

So far I love all the changes. I check my lists compulsively, can see friends photos with more ease, and am always in the know thanks to the smart ticker.

What do you think?

 

 

 

 

Facebook Pages Given More Prominence For Admins

 

 

Facebook rolled out some changes for page admins this evening.  Now instead of having a pages tab on the left side of my newsfeed, my top 8 pages showed up and I could just click right through to see the page.

 

 

And to see the rest of my pages, I simply clicked towards the right of the column on a button that appeared that said “more”.

 

Facebook Page All PAge Admin View

 

Gone are the fan counts and in their place is a more prominent view of the last time the page was used.  If you click on the pencil, this appears:

 

Facebook Page add to favorites

 

And once you add the page to your favorites, it jumps to the top of the left hand side of your page! Each favorite page is removed from the pages list on the left side of the newsfeed.  From there you can rearrange the order in which the pages appear.

 

Favorite Facebook Pages Admin View

As you can see, even on the left side of the page, you can see the notification button.  This makes the monitoring of Facebook Pages that much easier when you are working from within Facebook. I can read my newsfeed and watch the notification buttons at the same time.  I can also click through to the different pages with ease and view them in 1 click.

 

I do miss the fan count at a glance feature, but it’s not all about the count any way right? It’s quality not quantity!

 

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