Archive for mobile

13 Mind-Bending Social Media Marketing Statistics

September 1, 2011 Molly White No comments

13 Mind-Bending Social Media Marketing Statistics

reprinted from Hubspot

1. 20 percent of searches on Google each day have NEVER been searched for before. (Source)

2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (Source)

3. 43 percent of all online consumers are social media fans or followers (Source)

4. 53 percent of people on Twitter recommend companies or their products in their tweets. (Source)

5. The average American internet user watches 30 minutes of video online per day. (Source)

6. 35 hours of video footage is uploaded to YouTube every minute. (Source)

7. 56 percent of LinkedIn’s 100 million users are outside of the United States. (Source)

8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. (Source)

9. 1.4 million new blog posts are created every day. (Source)

10. 200 million Facebook users access the service from a mobile device. (Source)

11. There are more than 5 billion photos on Flickr. (Source)

12. 45 million people view SlideShare presentations each month. (Source)

13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. (Source)

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My Favorite iPhone Apps

July 1, 2011 Molly White No comments
iphone apps

You know my love of the iPhone, and I’ve shared my top 10 apps for business purposes, but I wanted to share ALL of my favorite apps, for work and play.

More and more of my friends and family are getting iphones and almost everyone’s first question is “apps should I get”.  Hopefully, this list will be helpful to iphone owners new and old.  I love googling best apps or favorite apps to discover new ones so read on, enjoy, and download them to your hearts content! Here it is in no particular order.

 

 

 

 

Springpad – note taking, recipe storing, price scanning, lifesaver of an app
Instagram – great easy photosharing/ taking/ editing
Camera+ – bar none best picture taking editing app. Far better than built in camera app
LinkedIn
Facebook
Twitter
Foursquare
doodle jump – addicting game
Words with Friends – addicting Scrabble game
Hanging with Friends – addicting Hangman game
Kik – like bbm but cross platform, works on Android and Blackberry
Redlaser – qr code scanner
ShopSavvy – barcode scanning price comparison.  Helps make sure you are getting the best deal on whatever you are buying
Pinterest – app for site I love
Dropbox – file and photo storage
Google apps – access to most of googles apps like gmail, calendar, Picasa
Google Voice- my visual voicemail, business phone number and text messaging all FREE
Shutterfly – allows direct uploading of photos to shitterfly and access to all shutterfly albums
The weather channel
Soundtracking – let’s phone listen to and identify songs
Redfin – real estate app
Giant – for the grocery store
Paypal – access account info
Epicurious – recipes
Bb&t – my bank
Key ring – scan in and store all of your store discount cards. Then just open app pull up store card and the cashier can scan your phone.

mobile

Ode to my iPhone

May 24, 2011 Molly White No comments

I’m more than in love with my iPhone, I’m fully addicted to it and couldn’t live without it. Why am I writing about it here? Because without it, I couldn’t do what I do, how I do it!

Here are my top 10 apps:

Facebook – Facebook, Inc.

Email

Calendar

Twitter – Twitter, Inc.

foursquare – foursquare

Springpad – Spring Partners

Camera+​ – tap tap tap

Instagram – Burbn, Inc.

Dropbox – Dropbox

Google Search – Google (docs)


The Facebook app lets me act as all of the pages that I admin, and not only post updates, but also post photos as those pages.  This is huge for me!

Email is pretty self explanatory, I use it more than I use the phone, and have to remind myself that checking and responding to email while driving is not safe!!

Lucky for me, I’ve got lots of appointments these days, plus the schedules of my 2 girls to juggle, not to mention my social calendar (insert sarcasm here).  Hence, the usefulness of the calendar app.

The Twitter app is my favorite of all the Twitter apps, I like it better than Hootsuite or Tweetdeck or any other Twitter app.  And the bonus is that it it’s free.  I can manage my own Twitter account, plus all of my clients accounts too, and get notified whenever someone mentions me or a client on Twitter.  It’s great!

Foursquare, oh how I love to alert the general public to my whereabouts and exciting life (again with the sarcasm) But honestly, I lurve me some foursquare!  I yearn to steal mayorships from my neighborhood foursquare nemesis (this is the first she’s hearing about this). I’m talking about you @RealtorMarney! Marney’s a real estate agent extraordinaire (she runs all her own social media and rocks at it BTW) and that woman is the mayor of my life here in Lutherville! And thanks to Foursquare, I’ve gotten free loot at Aveda, discounts at H&M, and discovered a delicious little lunch spot in a Towson Office building, Crush Cafe.  It really is a nifty tool that can be used to discover new places and save money while doing it.

Springpad is my note taking, moleskine replacement, task master, recipe storer, go to for anything not handled by Google (docs) and dropbox.  I can take meeting notes here, clip links, store recipes, wine labels, photos of articles, you name it, springpad can do it.  And then I can tweet them, share them on facebook, and access them offline if need be.  Springpad is magical.

And then there’s camera+, an app that makes the built in camera app look super lame.  It takes awesome photos and let’s me edit them, in app, all before storing them to my photo album. I can also share photos to my personal facebook and twitter account right from the app.  Thanks to this app, I no longer own a point and shoot camera.  This and my DSLR are all I need for vacation, special events, and the day to day photos I like to take.

Combine Camera+ and Instagram and my love for sharing photos is taken to a whole other level! Not to mention that as much as I enjoy sharing photos, I enjoying view other people’s photos even more.  Instagram is the perfect app to consume photo content on the go!

Dropbox and Google (docs) let’s me view and edit almost all of my files on the fly.  I store everything between these two sites/apps and can set up shop on anyone’s computer for the most part.  But used on the iphone, I can access anything, anytime.  No computer, no problem!

BONUS 11th app: Google Voice – Google
Were it not for Google Voice, I’d have a much higher phone bill and no way to discern personal from professional incoming phone calls. I can call people from my computer, home phone or cell phone and it always appears to be coming from my business number, 410-775-6187. I have visual voicemail, at no extra charge. And can send texts from my phone or computer, for free. It’s easy to use and indispensable.

So at the end of the day, each of these apps impacts how I work on a daily basis. I don’t know how I did what I do before that glorious day in February when I chased down my UPS driver to retrieve my iphone.  The phone I woke up at 3 in the morning to order and tracked it’s progress as it traveled from China.  All of my anticipation and excitement have proved more than warranted.  This phone let’s me do the best job I can for my clients.

Facebook, mobile, social location, Twitter , , , ,

WIIFM – What’s In It For Me?

May 18, 2011 Molly White No comments

Why Should People Like Your Brand On Facebook? Or Follow You On Twitter?

WIIFM, stands for What’s In It For Me?  It’s a simple principle that I learned when I was slinging copiers.  When you sell something your customer is thinking these 5 words and you need to be able to give them an answer.  The same principle applies for your social media sites.

You see and hear it everyday now, like us on Facebook, Follow Us on Twitter, or maybe it’s just a logo, or the simple F and T at the bottom of the ad. More often than not, the brand’s location on these sites isn’t listed and even less often than that do they tell you WHY you should like them or follow them. And after you see these ads, how often are you taking the time to go onto Facebook and Twitter, and find these brands to follow and like them?  Seldem, right? Right!

Give people a REASON to like you and to follow you and TELL THEM where to find you!  For instance, if I were to use print advertising, I would include, Like me on Facebook at Facebook.com/MollyWhiteMarketing or Follow me on Twitter @MollyWhite for all the latest news and information about social media for businesses!

So Why should people like or follow you?  What’s on your Facebook Page?  If you were a customer or client what would you want to see?

QR Codes

The most basic description of QR Cdoes is that they are a way to connect the non digital world with the digital world.  Using apps for your smartphone like ScanLife, RedLaser and others, your phone reads the quirky square bar code, and translates it to information.  It can simply be a link or it can be a complete set of contact information that can be instantly stored on your phone.

Old Navy recently held an in store Easter Egg Hunt, but instead of searching for eggs, you searched for giant QR code posters.  Scan them, and they took you to a page where you entered your email address, and then it randomly generated a message to let you know if you had found the “golden” egg.  I was at the store (surprise, surprise ;) ) while the campaign took place and even my 4 year old daughter got into the game and helped me to find all 15 codes.

A quick scan of some of your incoming direct mail pieces and ads in magazines will show that QR codes are becoming more and more common.  You can implement them in your marketing too.  Instead of listing your website in an ad, include the QR code for it.  Do the same with your social media addresses.  Use them on your business cards so that people can instantly store your contact info!  Have fun with them!  The possibilities are endless.

Connect with me to learn about all of the latest news and information in the world of social media!

Like Molly White Marketing on Facebook

QR code

Follow Me on Twitter

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Add Me to Your Contact List

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Social Media + Smartphone = Lifesaver

March 29, 2010 Molly White No comments

On Thursday, March 25th, my 3yo daughter, Isabelle took a ride on the outside of the escalator and my friend, along with a custodian at the mall, yanked her to safety near the top of the escalator (the height of the escalator was about 15 feet). In the process, Isabelle hurt her mouth and jaw.

I took one look at her and knew we had to go to get X-rays because I was pretty sure her jaw was broken. At the time, I was unaware of the implications of a broken jaw. Our first stop was Patient First, where an X-ray was administered.  While it wasn’t clear that a break had occurred it was enough to prompt a call for an ambulance. We rode, back and neck immobilization braces and all, to Johns Hopkins Hospital’s pediatric ER.

Once at the ER, Isabelle was given a CAT scan, which revealed not only a broken lower right jaw, but also a dislocation. We were admitted and told that the surgeon would visit us in the morning. While we awaited the go-ahead for admission and the hour of midnight approached, I hooked up my computer, juiced my phone and used social media to alert my friends to Isabelle’s perils and situation.  I’d also sent out some texts and made phone calls earlier in the night.  While Isabelle FINALLY slept, I found comfort in the comments and conversations of my friends on Facebook and Twitter in the post midnight hours.

And from there, almost without thinking, I chose to use Facebook as my means to communicate the goings on of our brief hospital stay.  I used my status updates to fill in friends and family about when her surgery would take place and when the Doctor, appeared, just one hour after we left Isabelle’s side in the OR , to proclaim that he was able to set her jaw and fix the dislocation without making the expected incision and without having to wire her jaw shut,  I rejoiced, and shouted it out to all my Facebook and Twitter friends.

In return, I found an outpouring of support, and received numerous offers of help.  Upon our return home with strict instructions from the Doctor to keep her on a liquid diet and restrict her movement, I have found Twitter and Facebook to be a great outlet for my stress, and again, a great resource for comfort and support.

Armed with only my Droid, for the most part, I was able to inform and update every single friend and family member about Isabelle’s predicaments.  They got photographs of her injury, cat scan, and recovery. They were able to communicate with me directly, and yet in a non-invasive way. Their emails, posts, tweets, and texts could be read and responded to at my convenience.

Only seldom did I pick up the phone and have a conversation and for the most part is was a challenge to do so.  The texts, posts, emails, tweets, and messages were far easier to manage and maintain.

My communication has changed significantly in the last 24 months and will continue to shift.  More and more, I rely on the apps on my phone as opposed to the phone itself.  The ease of disseminating information on social networks lends itself naturally to communicating with a broad group of people.

The same can be said for businesses. Using Facebook and Twitter to dispense information to your customers and clients is fast, easy and effective. If my personal page had been a fan page, the insights column would have been blowing up. The information I was posting was timely and of interest to my friends and they therefore responded to it. That same concept translates for businesses. Having a fan page and a twitter address is only half of the package. You must use it to converse with your fans and followers.

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